MEDFORD, Ore. (Jan. 2, 2026)— At Medford Alert News, 2025 was a record-breaking year for us in nearly every measurable category, marking both unprecedented growth and a major evolution in how we serve our community.
Here Were the Top 3 Most Read Articles of 2025
1. This was a heartbreaking and tragic event that impacted so many local families across our region. The community came together to support the families and survivors. (22,140 Website Views)
2. Local basketball star and philanthropist Kyle Singler was arrested in Oklahoma in October. For many local residents the news came as a shock as the community discussed seeing him grow up and play for SMHS, Duke, then the NBA Thunder over the years. (13,861 Website Views)
3. In early September, a Gold Hill man lost his life in a tragic crash. The article was our third most read story as our community mourned the loss. (13,861 Website Views)
Over the course of the year, we produced 916 original website articles, totaling more than 285,000 words of locally focused reporting. Readers accessed our work from 149 counties around the globe, reinforcing what we’ve long believed: news rooted in the Rogue Valley can resonate far beyond our borders.
At the core of our digital presence, MedfordAlert.com recorded a record 1,241,608 views in 2025, a nearly 5% increase over 2024. Across the year, the website logged 15,155,034 impressions. Our top five states for readership were Oregon, California, Washington, Virginia and Texas.
While Medford remained our top city for readership, we also saw strong engagement from Portland, Central Point, Ashland, Klamath Falls and Grants Pass. Some of the most surprising additions to our top 10 most active cities included Ashburn, Virginia; Hillsboro, Oregon; and San Jose, California, reflecting a diverse and expanding audience.
Our social media platforms also experienced substantial growth. On Facebook, we logged 23,524,370 views, representing a 70.6% increase year over year. Instagram recorded 1,615,177 views, while X generated 1,192,237 views. Combined, our social platforms now exceed 41,000 followers, continuing a trend of double-digit growth throughout 2025.
Community service remained central to our mission. We continued our pro-bono partnership with the Jackson County Animal Shelter, donating thousands of dollars in advertising through articles and social posts to help local dogs find their forever homes. That partnership helped dozens of animals connect with new families this year, and it remains one of the efforts we are most proud of.
2025 also marked a major organizational shift as we officially transitioned into a nonprofit 501(c)(3) news organization. This change allows our readers to directly support our work through tax-deductible donations, and enables businesses and organizations that partner with us to receive tax benefits while increasing their visibility across our platforms.
We are deeply grateful for the financial support we received in 2025 from Rogue Community College, Wildfire Aware, Grange Coop, Moon Coin Productions and the Strizzi Family. We operate on razor-thin margins. To be blunt, most months those who write, research, create and fact-check our articles are not compensated. That also includes those who work hard to maintain and operate our numerous digital platforms and graphics systems. When revenue allows, our small, dedicated staff may receive modest bonuses, and we are thankful that support from our partners makes that possible.
Medford Alert News was founded in 2011 to be a locally created voice for our community — built by people who live, work and raise their families here. The news landscape has changed dramatically since then, but one thing has not: we are not owned by any outside company, media group, business or organization. We remain independently created, staffed and focused on Southern Oregon.
We were also founded on the principle of non-partisan, agenda-free reporting. Our goal has always been to tell the facts of the story without political slant. In today’s climate, nearly every major story carries some political weight. One prime example: we received 24 emails or messages about one article readers felt was politically biased. Thirteen believed it was too liberal, while 11 felt it was too conservative. We take all feedback seriously, and to us, a nearly even split suggests the story was reported fairly.
Our staff is human, and mistakes do happen. When they do, we want our readers to contact us and engage in respectful discussion. We were created more than 14 years ago to serve our communities, and as our audience continues to grow, we never want our accessibility or commitment to agenda-free reporting to waver.
As we move into 2026, we know earning and maintaining trust is a never-ending process — one that involves both honoring the confidence of our long-established readers and welcoming new ones by telling stories that matter to them, their friends and their families.
We are looking to partner with more local businesses and organizations in 2026 who share our values of putting community first. Our numbers speak for themselves: people want news built right here in the Rogue Valley.
Finally, we want to thank our readers for the millions of views across our platforms in 2025. We will continue to do our best to provide reliable, community-centered journalism —
For the Valley.
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