Medford’s Natalie Hurd Named Oregon’s School Communicator of the Year

Silverton, Oregon- The Oregon School Public Relations Association (OSPRA) has named Natalie Hurd as the recipient of the 2024-25 School Communicator of the Year award. Hurd, who serves as the Communications and Community Engagement Director for Medford School District, was recognized at the OSPRA conference in Silverton, Oregon.

Hurd was selected for her leadership in school public relations, her service on the OSPRA Board, and her efforts to elevate the profession both in Oregon and nationally.

“This award is an incredible honor,” Hurd said. “We are at a critical crossroads in public education, and now more than ever, we must fight for the future of our schools. School communicators help with this work by shaping narratives, building trust, and advocating for truth. I’m endlessly grateful to the OSPRA and NSPRA networks for being my training ground, sounding board, and collaborative community of support.”

Organizer remark that with more than a decade of experience in school public relations, Hurd has played a key role in supporting public education. She has worked to strengthen communication within her district and community, ensuring transparency and engagement. As a member of the OSPRA Board, she contributed to building a foundation that continues to support the organization’s growth. She has also presented at conferences in Washington, Oregon, and the National School Public Relations Association (NSPRA) National Seminar, sharing her district’s award-winning communication strategies.

During the award presentation, OSPRA Board President Megan Mahoney highlighted Hurd’s dedication to the profession.

“No matter what Natalie faces, she still shows up to do the hard work,” Mahoney said. “And somehow, she finds time to support and elevate our profession. She has been a mentor to several of us on the Board. She helped me transition into my presidency and continues to serve as a sounding board. We know she will continue to do outstanding and trailblazing work. This award is to remind her of that.”

The School Communicator of the Year award honors professionals who demonstrate leadership and excellence in school communication. Nominees are submitted by OSPRA members and Board members, with the final selection made by a vote of the OSPRA Board.