Medford’s Sports Facilities Drive Over $20 Million in Economic Impact in 2024

Medford, Oregon- The City of Medford’s investment in recreational facilities has yielded significant economic returns, with the Rogue Credit Union Community Complex (Rogue X) and Lithia & Driveway Fields collectively generating over $20 million for the local economy in 2024. The performance of these venues highlights the role of sports and events in supporting local businesses, sustaining jobs, and positioning Medford as a sports tourism destination in the Pacific Northwest.

Rogue X Delivers Strong First-Year Results

Rogue X, which opened on January 6, 2024, hosted 43 major events and welcomed more than 106,000 aquatics visitors in its inaugural year. The facility generated an estimated $6.7 million in economic impact.

Key contributions included:

• Basketball and Volleyball Tournaments: The Southern Oregon Open basketball tournament, featuring 108 teams, produced nearly $1 million in spending.

• Cornhole Expansion: Two major American Cornhole Organization (ACO) tournaments contributed to Medford securing the 2027 ACO World Championships.

• Trade Shows and Special Events: Events such as the Barnstormer’s Holiday Bazaar and Rod and Custom Show drew thousands of visitors and boosted local spending.

• Competitive Swimming: The Rogue Rapids swim club expanded to 130 members and plans to host district meets in 2025.

• Community Events: The venue hosted 920 birthday parties, becoming a popular site for local gatherings.

With a construction cost of $75.8 million, Rogue X’s first-year economic impact represented 8.8% of its total investment, demonstrating its value to the community.

Lithia & Driveway Fields Achieve Record Economic Impact

Lithia & Driveway Fields reached an all-time high of $13.4 million in estimated economic impact in 2024, welcoming over 1,800 teams and 240,000 visitors. Participation in youth baseball and fastpitch softball set new records.

Notable achievements included:

• Youth Baseball: Ten City-organized tournaments attracted 378 teams, with eight events selling out.

• Fastpitch Softball: A record 156 teams competed in spring tournaments.

• College Soccer Championships: The Cascade Collegiate Conference Soccer Championships brought 16 teams and generated $424,000 in local spending.

• Adult Softball: Participation grew 46%, marking the third consecutive year of growth.

Since opening in 2008, Lithia & Driveway Fields has generated an estimated $173 million in economic impact—more than five times its $32.5 million construction cost.

Medford’s Growing Reputation in Sports Tourism

Officials boast the success of Rogue X and Lithia & Driveway Fields highlights the broader impact of Medford’s investments in sports tourism. The facilities continue to attract events, visitors, and spending, contributing to local business growth and job creation. With ongoing investment and strategic event partnerships, Medford is strengthening its position as a premier sports destination in the Pacific Northwest.