WHITE CITY, Ore. (Aug. 1, 2026) — Firefighters stopped the forward progress of a large industrial fire Saturday night after flames spread through multiple commercial properties in White City, prompting a massive multi-agency response and a third-alarm upgrade.
The fire was reported at approximately 5:40 p.m. at 2645 Avenue G in White City. Crews with Jackson County Fire District No. 3 arrived to find a commercial structure heavily involved in fire, prompting an immediate second alarm. As flames spread to nearby businesses and threatened additional industrial properties, incident commanders upgraded the response to a third alarm, bringing in additional firefighters and equipment from agencies across Jackson County.
Authorities said the fire originated at the Avenue G property before extending into surrounding businesses, threatening numerous commercial structures throughout the industrial area. Firefighters worked aggressively to contain the blaze despite the complex challenges presented by industrial buildings and the intense heat.
By 8:40 p.m., officials announced that forward progress of the fire had been stopped, marking a significant milestone after several hours of firefighting operations.
During the incident, flames advanced to the fence line separating the fire from the nearby Veterans Affairs property. Crews from the Oregon Department of Forestry’s Southwest Oregon District worked alongside VA personnel to protect the area, successfully preventing the fire from spreading into the grass and vegetation surrounding the VA Rehabilitation Center and Clinics.
Additional resources continued to arrive throughout the evening. At approximately 6:50 p.m., the Rogue Valley Immediate Aid Strike Team, known as RV2, was released from assisting with a large wildfire near Grants Pass and immediately reassigned to White City to reinforce firefighting efforts.
Some firefighting resources were expected to be released later Saturday evening, while others will remain on scene overnight to extinguish hotspots and continue suppression operations.
Officials said the cause of the fire remains under investigation.
The incident required a significant regional response, including six chief officers serving in incident command roles, seven fire engines, three heavy brush engines, two ladder trucks and one water tender. Responding agencies included Jackson County Fire District No. 3, the Medford Fire Department, Jackson County Fire District No. 5, Jacksonville Fire Department, Jackson County Fire District No. 4 and Emergency Communications of Southern Oregon.
Fire officials also credited the Jackson County Sheriff’s Office for providing rehabilitation support to firefighters, including assistance for crews experiencing heat exhaustion during the incident, and thanked Pacific Power for its support throughout the response.
The fire came during an exceptionally busy day for emergency responders across Southern Oregon, with agencies also battling a large fire near Grants Pass while responding to several serious motor vehicle crashes and routine emergency calls. Officials said the coordinated response from departments across Jackson County was instrumental in preventing the fire from spreading further.
Road closures remained in effect Saturday evening on Avenue G between Agate Road and Highway 62 as crews continued mop-up operations. Authorities asked the public to avoid the area while firefighters remained on scene overnight.
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