Tuesday night the Medford Fire Department responded to a reported fire at 936 South Central (Pacific Pride). The fire quickly advanced to a third alarm.
The fuel-fire generated a substantial amount of heat, and the fire moved quickly in a northern direction and destroyed four or more buildings that included several businesses. Due to this complexity of this event the clean-up may take days.
As this is an active fire scene that possess potential safety and environmental risks, local businesses and traffic flow will be impacted. If you’re travelling in the area be aware of the following road closures:
- South Riverside from East Barnett Road to Earhart St.
- South Central Avenue from East 13th Street to East Barnett Rd.
Detour signs are up along East 10th St to divert traffic.
The city says the goal is to open the area as quickly and safely as possible. The attached map indicates areas in which normal business operation and traffic flow will be altered.