Toys ‘R’ Us Opens Holiday Pop-Up Store at Rogue Valley Mall in Medford

MEDFORD, Ore. (Nov. 12, 2026) — Toys ‘R’ Us has returned to Medford, opening a temporary holiday store at Rogue Valley Mall just in time for the 2026 holiday shopping season.

The toy retailer is now open on the mall’s lower level in the former Foot Locker location, near the center courtyard. The seasonal store offers toys, gifts and other holiday shopping options for children and the young at heart.

The opening marks a return of the familiar toy store name to Medford, which previously had a Toys ‘R’ Us location on Biddle Road. That store closed in 2018 following the company’s bankruptcy and nationwide liquidation of its U.S. retail operations. The former Biddle Road location is now home to Market of Choice.

Although the brand disappeared from many traditional retail locations, Toys ‘R’ Us has made several attempts to return to American shoppers.

The company filed for Chapter 11 bankruptcy protection in September 2017 amid mounting debt and increased competition from online retailers and major competitors. Its U.S. stores began closing the following year as the company moved into liquidation.

In 2021, the Toys ‘R’ Us brand was acquired by WHP Global, which began working to rebuild its retail presence through partnerships and new store concepts.

One of those efforts involved a partnership with Macy’s. Beginning in 2022, Macy’s introduced Toys ‘R’ Us shop-in-shop locations inside hundreds of its department stores nationwide, bringing the brand back to physical retail spaces ahead of the holiday shopping season. Those locations featured dedicated toy sections and expanded the retailer’s reach without requiring it to reopen traditional standalone stores.

Toys ‘R’ Us has since continued pursuing standalone stores and seasonal retail locations as part of its broader U.S. comeback.

The new Rogue Valley Mall location gives Southern Oregon shoppers an opportunity to visit the retailer during the holiday season, adding another option for families putting together their holiday wish lists.

Toys ‘R’ Us is located on the lower level of Rogue Valley Mall at 1600 N. Riverside Ave. in Medford, in the former Foot Locker space.